LÄTTA lets a woman on a whale ride in the new advertising spot

The new LÄTTA with pro bio TIC entert in February 2009 not only the cooling shelves of the supermarkets, but with full Kraft ahead also the TV-screens - with an advertising spot, which has it in itself. After a breakfast with LÄTTA with pro bio TIC the liberty-loving LÄTTA woman jumps into the tides of a nordischen waters and submerges. Long time is not to be seen anything from it to. But the water suddenly begins to bubble.

An enormous whale breaks through the water surface. On his back - Hollywood is owing to - jubilant the LÄTTA woman rides. Which for a strong start into the day! The TV-Spot is to be seen already now on www.laetta.com.

Hollywood production: With the spectacular advertising spot Unilever Germany GmbH rings to the product Launch of the LÄTTA with pro bio TIC in the first bread upstroke with per bio tables cultures on the margarine market. A packing contains 25 portions of pro bio TIC and strengthens in such a way up to one month the body-own defense strength. For the TV-Spot the American company Animal Makers, which already in “Batman - The Dark Knight” and “curse of the Karibik” with Special Effects shone, built a looking deceptively genuine whale, aroused it with a 6-köpfigen underwater team to the life and let the young LÄTTA woman on it ride. The advertising spot was turned predominantly in the Emerald Bay at the pictorial Lake Tahoe (North America). The ride on the whale was taken up to the “Hollywood Fantasy 2 Water tank of steam turbine and gas turbine system”.

Strong whale ride = Kraft and boundless liberty: “The whale stands like no other animal for the attribute Kraft”, explains Alexander Pess, fire development LÄTTA, Unilever Germany GmbH. “With it it transports perfectly the product advantages of the new LÄTTA with pro bio TIC. And with the singular whale ride of our Protagonistin we let an old dream of mankind reality become not only, but produce also the topic “liberty” as the largest aspiration of young women.”

The LÄTTA woman as role model: The LÄTTA woman from the advertising spot - acted like of the Netherlands Model Jildon de Jong - embodies the role picture up-to-date of the female target group. Because trend-conscious women draw today new Kraft in nature, strive independently from their partner to individuality, want from obligations to be free and its liberty realize. Into this life concept the new LÄTTA with pro bio TIC is integrated ideally. “Around the life in full liberty to enjoy to be able, one needs Kraft - Kraft from strengthened defense strength”, white Sibylle robber, marketing Unilever Germany GmbH. “Straight line modern, much busy women therefore comes to meet it much that they can integrate the stabilization of their defense strength completely uncomplicatedly by LÄTTA with pro bio TIC into its day - simply for breakfast on bread to paint and the day can come.”