Animal Makers let a woman on a whale ride for LÄTTA with pro bio TIC

(PR-inside.com 28.01.2009 17:01:38)
The new LÄTTA with pro bio TIC entert in February 2009 not only the cooling shelves of the supermarkets, but with full Kraft ahead also the German TV-screens - with an advertising spot, which has it in itself. After a breakfast with LÄTTA with pro bio TIC the liberty-loving LÄTTA woman jumps into the tides of a nordischen waters and submerges. Long time is not to be seen anything from it to. But the water suddenly begins to bubble. An enormous whale breaks through the water surface. On his back - Hollywood is owing to - jubilant the LÄTTA woman rides. Which for a strong start into the day! The TV-Spot is to be already seen on www.laetta.com.

Hollywood production: With the spectacular advertising spot Unilever Germany GmbH rings to the product Launch of the LÄTTA with pro bio TIC in the first bread upstroke with per bio tables cultures on the margarine market. A packing contains 25 portions of pro bio TIC and strengthens in such a way up to one month the body-own defense strength. For the TV-Spot the American company Animal Makers, which already in Batman - The Dark Knight and curse of the Karibik with Special Effects shone, built a looking deceptively genuine whale, aroused it with a 6-köpfigen underwater team to the life and let the young LÄTTA woman on it ride. The advertising spot was turned predominantly in the Emerald Bay at the pictorial Lake Tahoe (North America). The ride on the whale was taken up to the Hollywood Fantasy 2 Water tank of steam turbine and gas turbine system.

Strong whale ride = Kraft and boundless liberty: The whale stands like no other animal for the attribute Kraft, explains Alexander Pess, fire development LÄTTA, Unilever Germany GmbH. Thus it transports perfectly the product advantages of the new LÄTTA with pro bio TIC. And with the singular whale ride of our Protagonistin we let become not only an old dream of mankind reality, but produce also the topic ‚liberty `as the largest aspiration of young Frauen'

The LÄTTA woman as role model: The LÄTTA woman from the advertising spot - acted like of the Netherlands Model Jildon de Jong - embodies the role picture up-to-date of the female target group. Because trend-conscious women draw today new Kraft in nature, strive independently from their partner to individuality, want from obligations to be free and its liberty realize (source: LÄTTA liberty study). Into this life concept the new LÄTTA with pro bio TIC is integrated ideally. In order to be able to enjoy the life in full liberty, one needs Kraft - Kraft from strengthened defense strength, white Sibylle robber, marketing Unilever Germany GmbH. Straight modern, much busy women therefore comes to meet it much that they can integrate the stabilization of their defense strength completely uncomplicatedly by LÄTTA with pro bio TIC into its day - simply for breakfast on bread to paint and the day can kommen' the advertising spot runs starting from in the middle of February 2009 in the German commercial television. On www.laetta.com he is to be already seen.

Lätta with pro bio TIC - new Kraft on the Frühstückstisch: LÄTTA with pro bio TIC - the first bread upstroke with per bio tables cultures on the margarine market - combines the advantages of the Margarinen with the positive effect of pro bio TIC. It contains the per bio tables culture LGG® (Lactobacillus rhamnosus fermenting brook & Goldin) beside the vital Vitaminen E, A and D also - world-wide the best investigated per bio tables culture. LGG® affects the intestine Mikroflora positively, remains for a long time active and strengthens the body-own defense strength. Already 20 gram daily - this corresponds to two coated disks bread - are sufficient, in order to strengthen the own defense strength lastingly. A cup LÄTTA with pro bio TIC contains 25 portions of pro bio TIC and is thus enough for 25 days. Thus the new trend product of the margarine shelf is a low-priced possibility of strengthening the body-own defense strength. LÄTTA with pro bio TIC contains only 28 per cent fat, tastes wonderful easy and of lecker and is available in the 500-Gramm-Becher. Die unverbindliche Preisempfehlung liegt bei 1,99 Euro.